How do you get clients to better understand the bigger picture?

Geoff

Re: How do you get clients to better understand the bigger picture?

Post by Geoff »

If you don't feed your clients regular updates with proof of the work you arer doing how can you expect to earn their trust and their loyalty. Clients don't understand SEO, they understand the "Bottom Line" and if it's declining for whatever reason they look at what they are paying and for the easiest ongoing cost to drop. Unfortunatley SEO is probably the first thing that shows up on the list that they don't understand and then you are in the direct line of fire.
Shawn

Re: How do you get clients to better understand the bigger picture?

Post by Shawn »

Its super unclear what 55% means. Traffic is sorta meaningless to management. What exactly are you managing on their account and what KPI do they want to monitor? What is their goal? Are they working with you to do something with the traffic? Are you presenting an SEO funnel to them and asking how they will handle the traffic? SEO is more than “traffic”. Not knowing your KPI, goals and client interactions makes this question nearly impossible to answer. Figure out what I wrote and see where you fit. Are you providing CRO services, marketing funnels etc. Or are you working with their teams to figure this out? Or are they just wanting more traffic? Also are you working with their media buyers to see if your assisted conversions are going up despite traffic down. Lots of things to figure out to get them aligned.
Mike

Re: How do you get clients to better understand the bigger picture?

Post by Mike »

In all honesty, it's probably too late. This is something you should have been talking to them about 1-2 months ago. Every now and then dropping reminders of how their analytics shows a historical trend of a drop-off in November and December.
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